Juan Tello - Art Director
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Floriography

Art Direction, Graphic Design

This is a visual exploration part of the research “Interactive Exploration in Natural Spaces”, 2014, which aimed to explore the relationship between nature and artifice through human perception. Using papercuts of different plants and flowers, various graphics, patterns and design products were set up generating a whole art direction and aesthetic identity for this research.

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 All the graphic pieces came from floral cutouts from books and magazines then putting in groups of 2 or 3 plants to create new "species" of nature.

All the graphic pieces came from floral cutouts from books and magazines then putting in groups of 2 or 3 plants to create new "species" of nature.

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