We Will Lead

In a time when the whole world ground to a hard stop, the actions and empathy of those brave enough to light the path forward were more important than ever. This piece explores that time — when our leaders demonstrated how to effectively face down formidable challenges and succeed.

We Will Lead is an Augmented Reality art print given to all executives across Hearst Television to celebrate their leadership during Covid-19 times and the anniversary of working from home. It talks about change and all other values ​​necessary for the demands of the 'new world' we live in.

Brand

Hearst Television

Category

Illustration

Year

2021

POPORO.WORLD

research-driven
emotional design.

© 2026 Juan Tello. All rights reserved.

POPORO.WORLD

research-driven
emotional design.

© 2026 Juan Tello. All rights reserved.

POPORO.WORLD

research-driven
emotional design.

© 2026 Juan Tello. All rights reserved.