creative & Art Director research driven emotional design

Juan Tello is a Colombian-American Interactive Media Designer, Creative Director and Illustrator building memorable experiences through research-driven design from his studio in Orlando, FL.

His multidisciplinary background and unique perspective -rooted in latino heritage, pop culture & storytelling- has led him to work for some of the world’s most iconic brands. For Juan, design is more than aesthetics. It's cultural translation: turning stories, memory, and identity into work that resonates.


past experiences / GLOBAL BRANDS
✹ past experiences
/ GLOBAL BRANDS

EL DESIGN
MANIFIESTO

EL DESIGN MANIFIESTO

Create with Passion ✹ Emotion is what moves the world ✹ Don’t be afraid of Color ✹ It's a powerful tool ✹ Celebrate handcraft ✹ The hand knows things the screen doesn't ✹ Play at work ✹ If you are not having fun while creating, you are doing it wrong ✹ Bring yourself to the work ✹ Process every project through your unique lens ✹ Design for sensory overload ✹ Great brand stories are told with all the senses.

Product thinking & strategy ◼ illustration & style guides ◼ storytelling & visuals explorations ◼ Growth-driven marketing design ◼ Scalable design systems ◼ experience design ◼ Brand identity development ◼ Rapid prototyping & iteration ◼

Ready to ELEVATE
YOUR CREATIVE
PROJECT?

Discover how we can collaborate —whether it’s a new brand, a product design or an illustrated style guide.

POPORO.WORLD

research-driven
emotional design.

© 2026 Juan Tello. All rights reserved.

POPORO.WORLD

research-driven
emotional design.

© 2026 Juan Tello. All rights reserved.

POPORO.WORLD

research-driven
emotional design.

© 2026 Juan Tello. All rights reserved.